Upon graduation from college I was torn between staying in my hometown where I knew I could make a positive difference or traveling abroad and utilizing my cross-cultural experiences on the international scene. The decision to stay in Lansing, at least for a while, and invest my skill set here was made easy by SERF's offer to join the company on the ground floor. I heard about SERF from professionals in the Lansing community who knew I was in search of an exciting job and the company attorney connected me with the President, Joe Maguire. I immediately was captivated by the innovative and inclusive approach SERF took in expanding the notion of environmental stewardship. SERF does not see business--no matter what the nature of the business to be--as the enemy of good stewardship. SERF allows any individual, whether they be a homeowner, a teacher, a factory worker, a builder or a developer to promote sustainable practices by going through our simple application process, or by joining our society as a Professional Associate.
And that's where I come in! It is my job to find the people in this community and around the country who believe in our mission and get them to SERF certify. The only other viable certification available today can be very costly and cumbersome, so my products are usually very well received by folks I sit down with. I present SERF to almost any individual I can, with an obvious emphasis on builders and people who own facilities and are capable of making a decision to go through with a SERF certification. I have met with National Guard Brig. Generals, Township Boards, and Domino Farms executive officers. SERF has given me the chance to hone my speaking and presenting skills and has sharpened my confidence around the more established in the work field. I have learned a wealth of information about renewable energy and sustainable building and operational practices. I enjoy my job because not only do I get to rub shoulders with a lot of stakeholders around the state, but I know the world is a better place because of the work we do. Every step that an individual, huge company, small business, gym or ballpark takes to preserve our environment, is a step that will ensure this Earth is as beautiful and safe for my children and grandchildren as it was for me. Because of SERF's emphases on PR and marketing, the "green" message and movement is supported by our business and that is a cause I'm proud to be linked with.
Follow me on Twitter @bernero
||Society of Environmentally Responsible Facilities
University of Michigan, Dual B.A., History and Political Science, Ann Arbor, MI
||East Lansing High School, East Lansing, MI