PR/Marketing: Jobs Available

The primary role of the Digital Marketing Specialist is to utilize electronic communication platforms to implement marketing campaigns that align with corporate strategies and vision. This position assists the marketing team with technology awareness, evaluation and adoption by creating processes that support marketing functions in digital platforms. The Digital Marketing Specialist is responsible for monitoring external communications and brand awareness through ongoing analysis of the company digital presence. The Digital Marketing Specialist works under the direction of the Director of Marketing, Sales and Communications in coordination with the other marketing team members.

Responsibilities
•Assist the Director of Marketing, Sales and Communications with developing electronic marketing tactics that support the annual marketing plan strategies
•Act as the MVU liaison to the marketing automation partner (e.g., Click Dimensions) in implementing and monitoring electronic campaigns
•Prepare monthly digital marketing reports and provide dashboards by collecting, analyzing and summarizing data from all digital platforms (web analytics, social media analytics, marketing automation analytics)
•Coordinate all outbound electronic communication efforts such as e-newsletters, targeted e-mail blasts, publicity releases, etc.
•Assist in the development, implementation and response monitoring of all CRM targeted electronic communication efforts
•Provide technology support for the electronic components of all marketing research efforts, such as surveys, focus groups and analytical reports
•Maintain accurate data base information for electronic marketing distribution lists
•Assist in the development of all communication strategies and tactics, including advertising and public relations activities for the company
•Create content for digital marketing campaigns
•Co-monitor the implementation of the digital marketing strategy and report against key performance indicators
•Create and manage a digital archive of media assets

For a complete job desription, including benefits, please visit our website: www.mivu.org

Incumbent of this position serves as the Public Relations Office for MEDC and MSF which includes news media relations and a heavy emphasis on writing ofnews releases, publications and speeches and creating PowerPoint presentations. Incumbent directs executive and professional staff regarding operational issues and execution and implementation of MEDC and business unit missions, goals and objectives. This position requires solid media experience and significant government or economic development background. This position requires a Bachelor's Degree in Communications, Markteing, Public Relations or related field. This position requires a minimum of five to seven years of related experience and/or training in public relations; communications; writing news releases, news stories, articles and other publications; word processing, presentation, and/or other specialized software related to the position responsibilities. This position requires solid media relations experienc and significant goverment or economic development backgrou or an equivalent combination of education and experience.

Fahrenheit Creative Group is looking for a full-time bookkeeper/production coordinator to
manage agency finances, as well as provide administrative support for the marketing and
creative departments.
This position includes managing workflow and production schedules, proof reading, preparing
estimates, invoices and payments, creating client authorizations, change orders and sign-offs,
and management of the internship program.
Applicant will assist in coordination of ad agency functions, must possess excellent verbal and
written communication skills, be extremely organized and enjoy working in a creative
environment. Knowledge of Microsoft Office, email marketing programs, Google AdWords and
Google Analytics preferred.
A degree in advertising or marketing is a plus.

Manage the development of specific portions of the divisional marketing strategy as well as long-term initiatives to reduce donor attrition and move donors up the brand experience ladder in support of Recruitment and marketing functions of the organization. Collaborate with division staff to plan and execute marketing campaigns, conduct mid-campaign evaluations and adjustments, communicate campaign details to stakeholders and close campaigns. Job responsibilities include: Marketing Campaign Execution, customer feedback and results analysis and strategic assessments. See more at www.michworks.org , job number 3504185.

This individual will plan, develop, budget, monitor and direct corporate and marketing communication activites for Farm Bureau Insurance, resulting in agents and employees, Farm Bureau members, policyholders and members of the general public achieving a greater understanding, appreciation and support of Farm Bureau Insurance products, services, programs and people.  These activities include public relations, publications (both print and electronic), advertising, social media, news releases, promotions, events and displays, audio-visual productions, speeches, Multiple-Line Marketing Convention, meetings and other communication efforts.

Liquid Web Inc is a rapidly expanding web hosting company which currently operates three Data Centers in the Lansing area.  We have continued to make major expansions into the managed dedicated and virtual private server markets.  The Liquid Web Marketing Team is looking for an Event and Promotions Assistant. The Liquid Web Marketing Team is responsible for all advertising, PR, social media, website, promotions, employee events and merchandise distribution.
Liquid Web provides numerous events for our 300+ team members. The events are all free to employees and Liquid Web usually provides transportation to and from the event. Liquid Web events include:

• Holiday party
• Michigan princess riverboat party
• Chilli Cook-Off
• Redwings, Lions, Tigers and Pistons games
• Free Food Friday
• Movie Events
• Golf Outings
• and many more!

Liquid Web also provides free merchandise through our online shop. This merchandise needs to be shipped to customers and distributed to employees. 

The Event and Promotions Assistant will be responsible for scheduling, managing, negotiating pricing and executing events. This position will also be responsible for distributing and managing promotional materials.

More details at http://www.liquidweb.com/about/jobs.html

This position is responsible for developing and managing communications programs and plans for Sparrow Health System in order to communicate and educate targeted audiences about programs and services at Sparrow.  This person will be responsible for developing communication plans and programs as needed in support of corporate objectives.  He/she will also support the day-to-day management of internal communications programs and the development of promotional and educational material for the general public.

Build, maintain and retain corporate relationships with business entities in need of social media, marketing and online promotion services and securing contracts with said businesses. Write and implement strategies.  Work with a creative team, yet personally oversee administrative and advertising campaign projects.  Coordinate workflow to ensure that all contracts and deliverable ware met on time and within budget.

Successful moderate-sized East Lansing, MI marketing and communications agency with good client mix and collaborative, fun work atmosphere seeks full- time front end web developer who is detail-oriented with strong design sensibilities. Will work closely with creative team and account executives to develop sites for clients in a variety of fields. 3-4 years experience required.

REQUIREMENTS include:
• Ability to create valid HTML/CSS markup while keeping web accessibility in mind.
• An eye for design and detail with ability to take PhotoShop mockups and translate them accurately to the web across multiple browsers.
• Knowledge of JavaScript libraries (particularly jQuery) and desire to push designs to the next level using JavaScript.
• Knowledge or willingness to learn content management systems (WordPress, MODx, ExpressionEngine) and build completely custom CMS themes.
• Ability to meet deadlines and estimate time to accomplish tasks.
• Ability to communicate with clients having various levels of web literacy and be comfortable discussing projects with small- to medium-sized teams.
• Be able to assist in creating estimates based on project requirements.

Job Summary
Manage the development of specific portions of the divisional marketing strategy as well as long-term initiatives o reduce donor attrition and move donors up the brand experience ladder in support of Recruitment and arketing functions of the organization. Collaborate with division staff to plan and execute marketing campaigns, onduct mid-campaign evaluations and adjustments, communicate campaign details to stakeholders, and close campaigns. Works closely with regional DRD to support Sponsor marketing campaigns.

Perform all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity otency Purity (SQUIPP), regulations outlined in the Code of Federal Regulations (CFR), Occupational Safety nd Health Administration (OSHA) and other applicable Federal, state and local regulations.

Job Responsibilities:
1. Marketing Campaign Execution, Customer Feedback and Results Analysis
Develop division marketing campaigns including objectives, metrics, audience/list generation, messaging, channel strategies, implementation plan and tools, creative (design, content, production), collateral development, and test/pilot plan. Access DRMS for campaign scenario planning. Oversee and/or enter campaign parameters into DRMS for execution. Monitor mid-campaign course-corrective activities including campaign metric and donor/sponsor/sales feedback collection, adjustments to execution and campaign termination. Provide input to national marketing campaign implementation plan and tools. Maximize divisional digital engagement activities (Red Cross website, Twitter, etc) and ensure information is coordinated jointly across all work groups including marketing operations, marketing and communications.
•Contribute to assessing divisional/regional campaign readiness. Develop and deliver internal communications relevant to campaign, campaign training to relevant stakeholders (DRD), and additional ools required to support the implementation of division and/or national marketing  campaigns. Contribute to divisional marketing- and communications-related donor/sponsor/DRD feedback. Provide input to continuous improvement  including process, tool, training, metrics and other improvements.
Provide input to new donor/sponsor programs including objectives, competitor programs, desired donor/sponsor behavior. Offer recommendations for pilot implementation, execution and measurement.
•Contribute to identification of regional partner and/or alliance prospects. Create and produce targeted message packages to solicit partner prospects.
2. Strategic Assessments
• Conduct planning and execution of segment-focused marketing campaigns in alignment with the divisional marketing plan. Drive blood collection goals and donor/sponsor retention metrics for divisional/regional campaigns and in support of national campaigns.
3. Segmentation Strategy and Marketing Planning
• Provide input into division positioning, business case development, requirements and subsequent validation that new donor/sponsor experience capability development (e.g., Loyalty Program, Referral Program) supports offering.
Contribute to division marketing objectives, metrics, timelines, tactics, forecasted benefits, budget and marketing plan. Serve as a liaison between assigned regions and division/national marketing to ensure awareness of initiatives and support the integration of the initiatives into the regional marketing plan.
•Contribute to an integrated and optimized donor/sponsor contact strategy across geographies, campaigns, and segments for the division.
4. Designated Activities
• Lead special marketing/communications campaigns or activities at the divisional and/or Biomedical Services Headquarters level as needed to achieve business objectives.
5. Communications Planning and Execution
• Develop, implement, and measure the communication plans and tactics that support division marketing campaigns. Support regional Public Relations events as needed.
6. Vendor Relationship Management
• May serve as a point of contact for external vendor relationships as applicable. Provide input to vendor contracts, optimizing vendor efficiencies, and ensuring value pricing.

We are looking for an individual who has a proven track record of successful cold calling and building immediate relationships. You must also be successful in selling across multiple digital platforms. We seek someone who can provide advertising and marketing solutions with new and innovative approaches. Must have a proven track record of consistent sales success and cold calling. We are looking for individuals with strong written and oral communication skills. You should also demonstrate a desire to seek out and win business by building relationships and cold calling.
Digital and or media sales experience is preferred. Strong organizational and time management skills required. As well as excellent presentation, interpersonal, problem solving and customer service skills are a must.

This critical inside sales role will work in tandem with the territory advertising team on advertising programs that help small to medium local business achieve their goals.

Candidates must thrive in a fast paced high energy environment with the ability to manage multiple priorities, requests, customers and team members. Must possess superior written and verbal communication skills. The successful candidate will be results oriented with the ability to make sound business decisions ensuring team and personal revenue goals are achieved. Successful candidate will have the following qualifications:

· Must possess excellent written and verbal communication skills.

· Must be able to work independently and make sound business decisions related to achieving revenue goals. Problem solving and analytical ability are also important.

· Excellent organizational and time management skills with the ability to multi-task.

· Ability to create PowerPoint presentations.

· College degree in Advertising or Marketing and at least two years relevant sales experience preferred.

· Newspaper advertising sales experience a plus.