Young leaders in Lansing are on the cutting edge of Twitter innovation, applying the social media tool to a variety of local needs and entrepreneurial opportunities.
According to excerpts from the article:
Capital Area Michigan Works communications officer Kate Tykocki, 29, uses Twitter primarily to post Lansing job leads. It gives her a way to interact with local employers and job seekers in real time.
"It's been invigorating to connect with people and hear these stories and know we are making a difference," Tykocki said.
She said it took her a while to warm up to the idea of using Twitter.
"I was almost a little resistant to start," Tykocki said. "I didn't want to waste a bunch of time. I waited to jump on the bandwagon."
Brett Kopf, 23, didn't hesitate to dive in and start using Twitter—and now it's his job. The MSU graduate recently started Social Bonfire, a social media consulting company.
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