Camron Gnass, owner of Lansing-based
Traction, is a design workaholic who has led campaigns for
Biggby Coffee and
Lake Trust Credit Union. His hard work is paying off.
According to excerpts from the article:
The eight-employee staff at Traction, formerly known as Vision
Creative, develops brand identities, logos, communication strategies,
advertising campaigns, websites and provides other services.
Their work includes the Biggby Coffee website, NuUnion Credit Union (now Lake Trust Credit Union) ad
campaigns, and logos for Enso, Troppo and several other local
businesses. Several projects have won ADDY Awards through the local
chapter of the American Advertising Federation.
Traction
was recognized this year for its work on NuUnion's "Member Up!"
campaign that involved placing hundreds of $5 bills stamped with
advertisements throughout
Michigan State University's campus.
Read the rest of the article
here.
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