Lansing Toy Store Opening More National Franchises

National Lansing-based toy store franchise, Brilliant Sky Toys & Books, has opened one franchise in Phoenix and is working on several deals to open additional franchises in other states.

According to excerpts from the article:

Brilliant Sky Toys & Books has earned the attention of the toy industry in recent years: Playthings Magazine 2003 Best New Store Design and Travel Savvy Magazine "Top Seven Toy Shops" - 2005, and now are gaining attention with shoppers and entrepreneurs looking for a new business venture that is financially and emotionally rewarding.

"Since we announced our plans to expand nationally, we have been hearing from dozens of potential franchisees on a weekly basis," said Brent Taylor, founder of Brilliant Sky Toys & Books.

While big toy retailers and toy manufacturers have suffered hard times in recent years, Brilliant Sky Toys & Books has seen tremendous growth.

"Our company's gross profit has increased nearly 60-percent since 2003. We attribute a large part of that growth to the fact that our concept offers families a different kind of toy store, featuring unique brands, hands-on play areas, extraordinary customer service and imaginative scenery that cannot be found at other toy stores," said Taylor.

Unique to the Brilliant Sky Toys & Book's concept is the aesthetic layout of the store. Instead of shoppers having to walk through aisles and aisles to find toys, they'll find most of the store is an open, exploratory play area and products are creatively displayed amongst unique visuals and abundant play areas throughout the store.

Read the entire article here.