For the second time in a row, the state’s tourism web site, Michigan.org, received more traffic than any other state tourism web site, according to online measurement company, Hitwise.
According to excerpts from the article:
With 11.7 million web visits in 2008, Michigan's tourism Web site, michigan.org, tallied 30 percent more visits than in 2007. Click-throughs from the site to Michigan tourism industry Web sites also set a new record, averaging 16,074 clicks per day.
Among the custom category of the 50 U.S. state tourism web sites, michigan.org had 8.2 percent of the market share for state tourism sites, more than four times the national average. Michigan.org features information on more than 12,000 Michigan attractions, events, hotels, resorts, restaurants and other tourism-related businesses.
"Our award-winning Pure Michigan branding campaign continues to produce great results, including these record volumes at michigan.org," said George Zimmermann, vice president for Travel Michigan at the Michigan Economic Development Corporation. "And this year we added a winter campaign for the first time in fifteen years."
Read the entire article here.
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