The State of Michigan has launched another season of its Pure Michigan advertising campaign, a tourism campaign that has won national recognition for driving tourism revenue to the state.
According to excerpts from the article:
According
to Travel Michigan, the state's official tourism promotion agency, the
industry contributes $18.8 billion to Michigan's economy each year,
accounts for 200,000 jobs and generates $1.1 billion in state tax
revenues.
Travel Michigan head, George
Zimmermann, expects the Pure Michigan television and radio ads,
billboards and state tourism website will attract more tourists to the
state than even last year's successful campaign. Follow-up surveys
found that the 2006 Great Lakes, Great Times campaign was responsible
for drawing about half a million visits to the state from the Chicago,
Indianapolis and Cleveland areas, Zimmermann says.
Last year's Pure Michigan campaign drew 1.3 million people from the same three markets, the surveys found.
"We basically more than doubled (tourist visits) with the same budget just by switching campaigns," he says.
Read the entire article here.
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