Michigan State University (MSU) graduate Julielyn Gibbons recently opened her Internet communication company, i3 Strategies in the East Lansing Technology and Innovation Center.
According to excerpts from the article:
Located in the East Lansing Technology Innovation Center, 325 E. Grand River Ave., Gibbons helps clients strategize how to use the Internet and social networking Web sites to their benefit. Some of her clientele include nonprofit organizations and campaigning politicians.
“I help them do whatever they’re trying to do, whether it’s market a new program, or if it’s just general outreach to the public,” she said. “I put together a strategy that all kind of work together through the greater goal.”
Gibbons works closely with Cliff Lampe, an MSU professor of telecommunication, information studies and media, whose research deals with social networking. Lampe said he sees social media expanding to more companies and organizations in the future.
Read the entire article here.
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