East Lansing Dance Club Embraces New Name, Upgrades

A downtown East Lansing nightclub, Club 131, recently underwent an interior renovation. The club, now named Club Rush, officially opened to the public March 14.

According to excerpts from the article:

Christian Dorsch, general manager of the club’s sister restaurant, Harper’s Brewpub, says the change is being made to create a new environment for East Lansing residents. “[It’s] for a new format, a new image,” he explains. Squashing rumors that the joint establishments are doing poorly, Dorsch says the change has nothing to do with lack of sales. “If we weren’t doing well, we wouldn’t want to invest in a new concept,” he says.

The club’s “new concept” will involve upgrades to entertainment, ambience and décor, bringing in what Dorsch calls “category A” disc jockeys from the Chicago market and plenty of special effects lighting.

“It’s going to be incredibly attractive, appealing to the eye,” Dorsch says. “There’s going to be a cosmetic face lift.”

With major audio and visual upgrades, Dorsch says the club will feature “incredible” light shows. “We have ambience lighting, intelligence lighting, mood lighting, you name it,” he says. It’s all going to be connected with the shows.”

Coming just four years after 131’s debut, the remodeling follows on the heels of a similar revamping to neighboring bar The Post, but Dorsch says the upgrade was in the works before that. “We’ve been talking about doing this for a while,” he says. “Part of the concept was getting all the right entertainers and promoters involved, all working together.”

Read the entire article here.