Tourism industry seeks $30M in annual funding

Legislators in Lansing are trying to find space in the budget to boost the state's tourism funding by $30 million a year. 

"A coalition of Michigan tourism business interests that seek to boost Travel Michigan advertising spending from the $5.7 million in general-fund money that’s been spent in past years. . . . The coalition says every $1 spent on tourism promotion generates $2 to $3 in new sales-tax revenue. And it points to the state’s current Pure Michigan campaign as indication of what adequate promotional spending can mean."

The Pure Michigan campaign was named the top state tourism ad campaign in the country by the Travel Industry Association of America. The campaign also took top honors from the association for the best state tourism TV commercial. . . .read more.