Williamston-based Midway Engravers, a custom manufacturer of rotary cutting dies for the medical, automotive and electronic industries, officially changed its name to
Midway Rotary Die Solutions
. To preserve its strong brand recognition, the 35-year-old company left "Midway" as the central part of the new name.
“The name and identity change symbolize our progressive role in the converting industry," says Richard Seeley, owner and president of Midway. "Our goal is to create partnerships with a growing customer base and to offer the broadest portfolio of customized products and services."
The company's manufacturing facilities have more than doubled in space after an expansion project, allowing the addition of new state-of-the-art equipment and technologies which have further increased die-making capabilities.
"The physical plant expansion and addition of new production equipment allows us to produce a broader range and higher volume of products, which in turn gives us the capacity to handle the growth we are expecting," says Doug Edwards, director of sales and marketing. "Ultimately this will impact the number of jobs at Midway."
Midway has also launched a new website
with interactive opportunities that will enrich communication with those in the converting community.
Source: Doug Edwards, Midway Rotary Die Solutions
Writer: Suban Nur Cooley