Lansing area residents who often find themselves too busy to cook or dine-in at a restaurant, but are tired of pizza and Chinese take-out are about to have an array of new food options at their fingertips.
Straight2YourDoor, a multi-restaurant delivery service will open their second Michigan location in
East Lansing in the next month.
The innovative business model began in Bloomington, Indiana in 2006 when Jason Moldoff and his business partner decided there weren’t enough food delivery options in the area of Indiana University. They teamed up with area restaurants and started handling the ordering, pick-up and delivery for customers. Today, Straight2YourDoor serves customers in six cities across the United States, and East Lansing is about to become the seventh.
“College markets are a huge concentration for us,” says Moldoff . “We have our eyes and ears in that direction. With Michigan State being such a large campus, East Lansing made sense.”
The approximately 300-square foot office located in the Northwind Office Park on Northwind Drive will be operated by franchisee Jasem Yousuf, who also manages the Ann Arbor branch of the company.
“[Yousuf] came into the company when we acquired M-Delivers in Ann Arbor,” says Moldoff. “He did a phenomenal job turning around the business. This is the kind of guy we want to grow with.”
Straight2YourDoor will likely open for business between May 15 and June 1. The company will continually expand their restaurant options, but has already partnered with eight to 10 local restaurants. Calls are handled through the business’ call center in Austin, Texas and they partner with staffing company Delivery Drivers for their deliveries. Moldoff estimates up to 15 local drivers will eventually be delivering for Straight2YourDoor.