Things are popping over at Cravings Gourmet Popcorn
. The Old Town
snackerie has recently unveiled two new significant investments – one in the business itself, and another in the community.
“I’ve always said I had the worst sign in Old Town,” says Cravings owner Chad Jordan. “I had a specific idea in mind. I wanted to have a sign that people would stand in front and have their picture taken.”
Jordan’s vision was fulfilled by a six-foot-tall, four-foot-wide, popcorn-box-shaped sign that made its debut during Be a Tourist in Your Own Town day in June. Jordan worked with Lansing’s Young Sign & Awning on the sign and invested about $4,000 into the project. And just as he’d hoped, passersby have been stopping to take their photo with the larger-than-life sign.
Less visible from the outside, but with perhaps an even greater impact, Cravings has recently launched its Community Popcorn Project. The program gives local non-profits the chance to apply for free popcorn for events that raise money or awareness for a community cause.
“I think it’s important that all businesses complete the cycle,” says Jordan. Customers buy from them, and they should be appreciative of how the community has helped their business to grow. They should give back to the community in a way that is possible for them.”
The Community Popcorn Project allows recipients one jumbo-sized bag (80 cups of popped popcorn) of the Three Way Mix or Theater Style flavors. Applications must be completed two weeks prior to the event.