Two seasoned storytellers with a mindset toward community have set sail to help businesses and organizations build effective and budget-conscious communications.
In November, Rose Tantraphol and Scott Swanson marshaled their combined experiences as journalists and public relations professionals to launch
Moonsail North: a community-minded communications consulting company.
After landing their operations in the
Meridian Asset Resource Center (also known as The MARC) this spring, the two-member company will continue to assist clientele in educational, business and nonprofit circles, steadily building their presence as multi-disciplinary storytellers on a state and national level.
"Storytelling is at the heart of everything we've ever done," says Tantraphol. "Both neuroscientists and poets agrees that our brains crave stories. So whether it's through social media, earned media or otherwise, we're excited to work with people to share stories and connect us all to one another."
Specializing as writers, strategic communicators, and social media and digital specialists, the husband-wife team approaches every communication campaign from the point-of-view of discovering the best way to tell a client's story.
"We wanted a name that spoke to our inspirations and influences," says Tantraphol. "We both have a love for the arts and sciences, and we're big Radiohead fans. So we took our name from their beautiful song 'Sail to the Moon,' and combined it with the idea of a compass direction. It's all about viewing our work as a journey with our clients and helping them achieve what seems impossible."
Moonsail North's clientele includes the Silicon Valley Leadership Group, the Michigan Biotechnology Institute, U.S. Green Building Council, and the International Business Center Global Business Club at Michigan State University. The company donates a portion of their proceeds to local charities, and plans to hire an intern come summer.
Source: Rose Tantraphol, Co-Founder, Moonsail North
Writer: Ann Kammerer, News Editor
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