The merger of two small Lansing-based companies promises to make a big impact in helping other businesses meet marketing goals.
On March 5,
Michigan Creative and
UZoom Media will become one, with a focus on being a leading provider of creative and marketing services that include web, video branding and strategy.
"The merger will really help us speak to our message of being a company's marketing department," says Melissa Meschke, COO of Michigan Creative. "We can step in now and offer more diversified and enhanced services to all our clients."
Operating under the brand of Michigan Creative, the merged company will add additional expertise and services including complex marketing strategies, targeted social media campaigns, inbound marketing, buyer persona research, advanced search engine optimization, and search engine marketing.
Anne Craft founded UZoom media five years ago, and began working with Michigan Creative in 2014. The more projects she worked on with Michigan Creative, the more she said it made sense for the two to join forces and offer combined, client-centered services.
"I knew I had found a good fit," says Craft. "We're both about fostering entrepreneurship and the local economy, and believe we can do things collaboratively to get the job done for the client."
Michigan Creative was founded more than three years ago and operates out of the NEO Center at 934 Clark St. The newly-merged company has 11 staff that includes full-time, part-time and interns. By year's end, Michigan Creative hopes to transition at least three-part time employees to full-time.
To celebrate the merger, Michigan Creative and UZoom will host a 'Waiting for Spring' open house, Thursday, March 5, from 5 to 8 p.m. at the NEO Center. The open house will include live music, light refreshments and drinks. To RSVP click here.
Sources: Melissa Meschke, COO, and Anne Craft, Chief Strategist, Michigan Creative
Writer: Ann Kammerer, News Editor
Got a story idea for Innovation News? Email Ann Kammerer here.
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