Superior Growing Supply isn’t new to the Lansing area, but the company that began in owner Jeff Gibson’s garage nearly 30 years ago has recently become much more visible. In the last two years, the hydroponic growing supply retailer has added stores on Lansing’s Westside, Southside and in Howell to their original locations in
East Lansing and Livonia.
“We could already brag that we had the largest indoor gardening supply store in the United States in Livonia,” says Sue Smith, Director of Communications for Superior Grower Supply. “Then we had a boom. We recognized more retail opportunities here in Lansing.”
Superior Growing Supply human resources director Danielle Polaskey estimates the additional stores added 21 employees to the company. The business also owns Hydrodynamics International, an East Lansing-based manufacturer of soilless gardening nutrients. The two businesses together employ 50.
“And in two weeks, 51,” says Smith.
Both businesses are continuing to grow to meet the increasing demand for their products. According to Smith, Superior Growers Supply’s commitment to customer service is what gives them an edge over their competition.
“We’re pretty proud of our personnel,” says Smith. “They’re highly skilled people, and well trained. We do our own internal training, so they can really be able to answer customers questions.”