The Old Town-based design firm
is no stranger to awards. Locally and regionally the firm has won more than a few accolades, but never on the scale of their most recent award. Ciesa is now celebrating their first National Gold ADDY.
“It’s pretty wild,” says Chris VanWyck of Ciesa, who designed the award-winning logo. “The significance of getting to national is huge because getting out of regionals is tough. That doesn’t happen very often.”
Just how significant? VanWyck recently checked through the National ADDY archives to see when the last time a Lansing firm won a National Gold. In 21 years, and Ciesa’s win is the only one archived. Their gold win was among 12 gold winners in the “Elements of Advertising” category. Along with Ciesa on that list were AT&T, KIA Motors and PetSmart.
The winning logo was designed for SPIN Bicycle Shop, another Old Town
merchant. VanWyck describes how the inspiration for the design came to him.
“I had an epiphany one morning on the way to work,” he says. “It’s simple, it has the S for spin and it’s a bicycle chain. Bike stores are tough. He’s selling $7,000 race bikes, bikes for kids and cruisers to little old ladies. I used the chain because every bike has a chain.”
VanWyck is pleased for the attention the award is bringing to the talent in Lansing. The logo can soon be seen as a three-dimensional sign on the SPIN storefront to be installed within a month.
Source: Chris VanWyck, Ciesa Design
Writer: Natalie Burg, News Editor