The high-end production and post boutique, Such Video
has always been early adopters of new technology. Their most recent acquisition is the new Blackmagic Cinema Camera
, a limited production product.
"As a simplified comparison, moving from high definition to the Cinema Camera today, is comparable to our leap from standard definition to HD a decade ago," says Such Video Partner Karen Stefl. "Adopting new technology changes project approach, methodology, and workflow. As a company, you have to be ready for that."
Such's style of storytelling and the ideas that they develop for their clients can be executed with this new technology and workflow. "This isn't just about the camera," Stefl explains. "This acquisition requires a sophisticated workflow and finishing process that propels us forward significantly."
The Blackmagic Cinema Camera answers the problems limited by even the highest end HDSLRs. Clients can now get a look that was previously unavailable. Such anticipates setting their clients' apart from their competition because of their unique role as storytellers using filmmaking tools.
Such Video has also added a piece of post-production software called DaVinci Resolve
, the color correction tool regularly used in major motion pictures that is now designed to work with the Blackmagic Cinema Camera.
Source: Karen Stefl, Such Video
Writer: Veronica Gracia-Wing, Innovation News
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