Custom sport-vehicle riders rejoice: a new Grand Ledge mechanic and
parts supplier is bringing unique concepts to the world of ATVs,
motorcycles, dirt bikes and snowmobiles.
Autumn Graumann, owner of
Rocket Custom Concepts (RCC),
327 E. Saginaw Highway, recently opened a 1,200 square-foot storefront
in an old Dominoes Pizza building. Her shop features hard-to-find parts and a
one-of-a-kind mechanic.
“With the store, we are really looking for local business and establishing loyalty,” says Graumann.
She
has been selling custom motorcycle parts out of her basement over the
Internet “for years.” Business got going so well, she says, that she
was able to rent the property and open up a shop.
While RCC's website has customers
all over the world, Graumann’s new focus is
creating a lively place that keeps people coming back.
“Once we have the flat screen TVs, music and glass displays set up, it will really be a party when you walk in here,” she says.
RCC’s specialty is known as a
fat tire conversion.
It extends the lower back end of the motorcycle outward to make room
for a bigger, wider back tire. To simplify, “it makes fast bikes go
even faster,” Graumann says.
On top of that, RCC also contracts
with local "chromers," custom painters and powdercoaters when customers
want their bikes fully remodeled. RCC also sells custom parts and
accessories and takes old vehicles on consignment.
Source: Autumn Graumann, Rocket Custom Concepts
Writer: Andy Balaskovitz