Michelle Gross knows that if you want to sell premium jeans, cocktail
dresses and one-of-a-kind accessories, location matters.
Which is
why Gross strategically decided to open her new clothing boutique,
Jeanologie, just a
few blocks away from a row of
Michigan State University sorority houses
in East Lansing. Her display window along M.A.C. Avenue can’t be missed
by young women on their way to class or work.
“I was in a
sorority at Michigan State, and I know how hard it can be to find
cocktail dresses and other clothes for events,” Gross says.
Jeanologie
opened July 1 in a 500-square-foot store at 303 M.A.C., across from the
Marriott
Hotel at University Place.
Gross offers a variety of sizes
and brands – including
BCBG,
Kensie,
Lucky Brand and
Betsey Johnson.
“I
don’t carry more than a few of each dress because I don’t want girls on
campus running into each other wearing the same thing,” she says. “I
carry a range of sizes, too. For a dress, I might have a size zero, an
eight and maybe a 12.”
Gross is a graduate of
Michigan State University with a degree
in
apparel and textile design. She is working with some of her former
professors to offer current students a chance to carry their own designs
in her store on consignment.
Source: Michelle Rose Gross,
Jeanologie
Writer: Louise Knott Ahern
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