Lansing's Old Town neighborhood has made the cut for a national contest to win $50,000 worth of goodies from the Swedish furniture design darling, IKEA.
If Old Town wins the national contest, Old Town businesses will get $50,000 worth of the fab furniture donated. Old Town Commercial Association Director Jamie Schriner-Hooper says the $50,000 will be divided among 10 different Old Town businesses, including Gone 2 the Dogs, Pablo's, the Sierra Club and the Headroom Salon.
IKEA invited communities across the nation to submit a three-minute video about why they deserve to have the $50,000 of new furniture. Communities with qualifying videos were put on the IKEA Web site so the public could vote for which one should score the swag. Old Town's video submission is called "Old Town Lansing - Just a little past normal. . . ."
When the voting closed last week, Old Town Lansing had almost 1,000 more votes than the second place community, and more votes than all other eight competing communities combined.
Now that Old Town's made the final cut, all votes need to be verified. Old Town will hear from IKEA on or around Sept. 5.
Ivy Hughes is the development news editor for Capital Gains. She can be reached at
ivy@capitalgainsmedia.com.
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