Flores Design Studio moves to Lansing with client-based focus

When Miguel and Corina Flores worked for a design firm in Ann Arbor, there was something important missing from their work lives.

"We had no direct contact with our clients," says Miguel Flores. "We had a go-between who was our creative director. We wouldn't even know what color they wanted, and instead of having access to a client to ask [the creative director would] just say, 'Try something different.'

"We decided we could do this and we would do it much better," he says. "And we decided to quit."

The married couple formed Flores Design Studio in 2009. After building up a client base in Ann Arbor, Detroit and Lansing, they decided to move their operations to the capital to be closer to family, and because a majority of their clients happened to be from Lansing. Fortunately for them, it turned out to be the best place to give their business a boost.

"This is a very supportive community," say Corina Flores. "The Chamber, the Grand River Connection, LEAP and all these organizations are here working to help get businesses get off their feet."

Flores Design Studio currently employs Miguel and Corina, but the couple is already training Miguel's younger brother to be a future employee. The family business is focused on client relationships and hands-on service.

"We have direct contact with the client and we don't outsource work," says Miguel Flores. The firm also hopes to soon branch their design services into the mobile app industry.


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