Before celebrating his business' first anniversary, Bill Roberson, owner of Leslie-based Blossoms Etc., started planning a 1,400 square foot addition to his existing 1,200 square foot flower shop. The expansion will include the renovation of an existing, abandoned building that sits behind Blossoms.
“The needs of the customer base and the community is the reason that we’re expanding,” Roberson says.
The expansion will provide space for a conference area where customers can comfortably sit down and work with professionals to plan flower arrangements.
“We want it to be a comfortable place for people to sit down and gather ideas,” he says.
Blossoms Etc. sits on the site of a former gas station. The gas station was abandoned years ago and the tanks were filled with sand.
“We didn’t really have to deal with environmental obstacles, just the rehab,” says Roberson. Roberson renovated the entire building, putting a bay window in the space that used to be the gas station garage.
Blossoms Etc. serves communities from all over the Capital region.
“Even though this is a small town, we want to be a destination place,” he says.
Dawn Meyer manages Blossoms Etc. and has helped beautify the community by placing planters along downtown sidewalks.
Source: Bill Roberson, Blossoms Etc.
Ivy Hughes is the managing editor of Capital Gains and can be reached here.