Beth Herendeen’s floral, retail and events rental store
has been a Downtown Mason
business for 14 years, even through two successive expansions. When Herendeen saw a larger storefront opened just a block away from her original location in 2010, she jumped at the chance to grow.
“The space became available and it’s a beautiful storefront that gave us more square footage for retail space,” Herendeen says.
She moved from her 1,200 square foot location to her new, 2,200 square foot location on East Main Street in April. It didn’t take long, however, for her to expand once again. In November, Twiggies expanded into the suite next door adding another 800 square feet to the business for an events rental studio.
“It retail boutique is one of those places where every little nook and cranny has something neat in it,” says Herendeen. “It’s like a modern day general store. All of our fresh floral daily business has picked up tremendously.”
Herendeen attributes her business’ growth to making careful choices over the past 20 years, since Twiggies began as a home-based business.
“It’s always been a slow growth,” she says. “I’m a strong believer in slow growth if you’re going to be in it for the long haul. I’m extremely fortunate that we have such a good name for event planning, so our referral business is amazing.”
That slow, steady growth is set to continue, as Herendeen has plans for future expansion and adding a new element to her retail operations.