What started as the purchase of a small Perry ice cream shop 13 years ago has grown into big business for Joe Spadafore and his family. They enjoyed operating the King Cone so much that they are now opening their eighth soft serve ice cream shop in East Lansing.
Twisters Soft Serve Ice Cream is set to open in about a week on Grand River near Coral Gables. The 1,000 square foot location will have walk-up windows for outside ordering and an assortment of picnic tables for diners.
“We wanted to be on that side of town,” says Spadafore, “and that building used to be an ice cream store, so it made sense."
Spadafore and his family own Twister locations throughout Michigan, and are now growing the business into a franchise. Franchise locations are now underway in Grand Rapids and Kalamazoo.
Spadafore credits the success of the growing soft serve business to Twisters’ commitment to quality.
“We don’t skimp out,” he says. “We only use the best stuff and give the best service at the best price.”
The new Twisters will employ 12 workers.
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