Today, the name “
Douglas J” is synonymous with beauty throughout Michigan and Chicago. Forty-four years ago, however, the business began as a small salon in East Lansing in the current location of Pinball Pete's.
Now, the company that includes multiple spas, salons and cosmetology
institutes and employs more than 450 workers has applied their considerable makeover skills to themselves.
The changes include new branding, new salon names and interior renovations.
“In our growth as a company, we knew it would be important to identify the business for what it really is,” says Christina Minnis, Marketing Director for Douglas J. “Our company was built on a commitment to people - our guests, our team and our community.”
The former Douglas J eXchange salon in
East Lansing is now called, “Douglas J Salon-East Lansing.” An approximately 2,500 square foot section of the building was renovated to coincide with the branding change. The upgrades include changes to the layout and floor plan, as well as lighting, flooring, addition of color shampoo and processing area.
Douglas J invested nearly $100,000 in their rebranding and renovation efforts.
“We love East Lansing and are making investments in the building to best serve our guests,” says Minnis.
Source: Christina Minnis, Douglas J
Writer: Natalie Burg, News Editor