There’s a new political public relations firm in town, and while they might be the new kids on the block today, founder Jake Davison has big plans for
Advantage Associates to be operating along side the big dogs before long.
“Our goal is to be up there next to the big, expensive firms,” says Davison. “That’s where we see ourselves in a couple of years.”
Advantage Associates opened this summer and is already working toward growth with six clients and two employees, including a creative director and a senior policy consultant. Davison plans to hire a political coordinator in the near future. The Downtown Lansing-based firm was founded on Davison’s experience learning from the best.
“I’ve had two very important mentors in my career who made me who I am today,” he says. He credits his time working with Kelly Rossman-McKinney at Rossman Public Relations and John Selleck during his tenure with the Michigan Republican Party as integral to his career development.
“Ever since I worked at the Rossman Group I wanted to open my own firm,” says Davison, who adds that the troubled economy is working to his advantage.
“We have worked for the best people in the state and we can do what they can do at least 99 percent as well at a lower cost.”
Advantage Associates is currently finalizing their permanent office location, but intends to remain close to Downtown Lansing. The firm’s services include political campaign consulting, public relations, lobbying and digital and print design.
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