As if the hip new businesses of
Harem Urban Lounge
, the Tin Can
and The Loft
on the 400-block of E. Michigan in Downtown Lansing
—all in the last couple of years—weren’t enough, enter The Media Advantage
"We’re younger than some of the other companies," says The Media Advantage owner, Jerome Michael White, 34, "and the focus for us is digital. We’re looking to evolve on a daily basis, not on a yearly basis." White, who lives in DeWitt and is also part owner of The Loft, worked for other companies in the media world for years, but also maintained a freelance graphic design business on the side.
"It got to the point where my freelance work was 50 percent of my income but 20 percent of my time," he says. "That’s when I decided to make the jump and brought on a trusted team."
That team includes four full-time and one part-time position, all new jobs created by The Media Advantage since its opening in May 2010.
That is in addition to the approximately $50,000 White invested in the start up. What makes his operation different than the 30 or so local marketing businesses White considers his closest competitors is offering comprehensive services with an extra emphasis on digital — and beyond.
"We handle the entire marketing platform for a number of clients which includes traditional media, but we’ve been concentrating on digital media," says White. "A year from now, I see us doing work for our clients that barely resembles what we’re doing right now. It’s a daily evolution."
Source: Jerome Michael White, The Media Advantage
Writer: Natalie Burg, Interim News Editor