Loudpixel moves into new East Lansing office space

Loudpixel has been a company that could be located anywhere since its beginning in 2009. Though family was a driving force in the Chicago-born company's move to East Lansing in 2011, it's been the city itself that has kept the growing company in town, a location has been further cemented by their recent move to a permanent location in The State News building. 

 

"Spending a few months working in Washington DC really gave us an appreciation for East Lansing. It's a nice place to run a business," says owner Allie Osmar. "We bought a house in East Lansing, and we like the idea that we can walk to work. We wanted to that urban lifestyle we'd come from."

 

Loudpixel has grown about 30 percent per year, a purposely moderate pace that Osmar says is intended to produce sustainability over growth at any cost. Even with intentionally slow growth, the social media monitoring, analysis and reporting company has added two part-time positions in the last two years and is currently in the process of hiring one more. 

 

Along with a new location, Loudpixel is also beginning to offer new services to their clients, such as industry reports and consumer discovery reports.  

 

"We're also really enjoying consumer discovery reports," Osmar says. "We can go in and really help companies understand who their customers are, what they care about, and what are their interests are."