Denise Krumm wants Lansing area dancers to unlearn some of the lessons they may have retained about competitive dance on shows like Dance Moms.
“I‘ve seen way too many children and adults turned away because someone says, ‘You’re not good enough,’” Krumm says. “I think if you have your heart and soul in it, there is a spot for everybody.”
Krumm’s new Kick it Out Competitive Dance
will give all dancers the chance to compete. The new dance studio will place all students into appropriate levels so everyone from children to adults can learn dance, as well as enjoy the fun of competing.
“I had been coaching dance for over 15 years. I’ve been coaching the ages form kindergarten through high school. I decided it was time for me to branch out and get into business for myself. I’ve got a really good staff behind me of teachers and instructors."
Krumm’s new studio will employ two instructors and two assistant instructors specializing in lyrical, jazz, hip-hop and pom dancing.
“Our instructors are fantastic,” Krumm says. “They’re young, fresh and they know what they’re doing. They’ve done a lot of training, and I’ll also be sending them to additional trainings. I feel that they are going to pull in a lot of people because of their expertise and their enthusiasm.”
Kick it Out Competitive Dance will open on July 1 in a 1,000 square foot studio renovated by Krumm’s friends and family on Haslett Road in East Lansing