Grand Rapids phone repair business expands into East Lansing

Just two years after the opening of their first retail location in Grand Rapids, Genius Phone Repair is going gangbusters. With five stores now on the west side of the state, the owners decided to expand further out, and East Lansing was the company's first stop. 

 

"We knew that the students were going to be a very good market," says store manager Jayson Vanderstel. "That demographic was one we never really explored before." 

 

Genius Phone Repair opened in a 1,500 sq ft E. Grand River location about six weeks ago. The downtown storefront with plenty of visibility to students was just what the company was looking for. 

 

"We knew it was a good place to look for a high volume of traffic," Vanderstel says. "It's also pretty close to Okemos and some of the carrier stores. It's a plus to have Verizon, Sprint and AT&T fairly close."

 

The store offers iPhone, iPod, iPad and smartphone repair services. According to Vanderstel, Genius Phone Repair prices can often beat the prices offered by phone manufacturers, even for phones with insurance coverage. The East Lansing location is the business' sixth retail store. It employs a staff of five.