Fusion Shows expands to Downtown Lansing location

Paying $10 for a $10 concert ticket doesn’t seem like it should be a revolutionary concept. But to anyone who has purchased a ticket for any type of performance through a mainstream ticketing agent knows that service fees can often rival the cost of the ticket itself.
 
Not so with Fusion Shows. The formerly Howell-based music-booking agency known for their fee-free ticketing recently tripled their footprint with a move to an office on North Washington near Oakland Avenue in downtown Lansing. According to Fusion Shows co-owner Nate Dorough, the move made sense as an increasing number of the company’s regular contractors are located in Lansing.
 
“We needed more space, and to save gas money,” Dorough says. “We tripled our space, and we're sharing an office with Meridian Entertainment. Their offices are located in a beautiful old house in downtown Lansing, and they had some space they weren't using. It was just a great fit.”  
 
Fusion Shows began in 2008 when Dorough and Lansing-based booking agent Irving Ronk combined their efforts. The company works regularly with venues across the state from Grand Rapids to Pontiac to Frankenmuth, booking both local and out-of-state bands. Fusion Shows recently worked with Downtown Lansing, Inc booking entertainment for Frost Fest.
 
“We've always grown in a very slow and steady fashion,” says Dorough. “We'd like to continue that, selling more tickets, growing into larger venues, and expanding our company in a way that makes sense.”  
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