With a thriving location already in Edgewood Town Centre, the fashion retailer
had their eye on Lansing for a place to locate second store for some time. According to Jennifer Marrara, Marketing Manager for the Ohio-based company, Dots spent nine months on the project that would eventually lead to the August 25 opening of a new store in Frandor
“The Frandor Mall has strong traffic and dense population,” says Marrara. “This was also an ideal location for us, with it being so close to Michigan State University.”
The 5,600 square foot store offers low-cost, trendy clothes for women ranging from size zero to 24. Dots now employs 15 workers at the newly opened store.
Nationwide, Dots now operates more than 400 stores. The company has recently announced it is partnering with Susan G. Komen for the Cure® during October for National Breast Cancer Awareness Month to raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.