Two familiar names in the Lansing PR world have just become one big, hyphenated communications powerhouse. On Jan, 11, the firms The Rossman Group and the John Truscott Group officially became Truscott Rossman
"Kelly has always been a friend and a competitor," says John Truscott of his now-associate, Kelly Rossman-McKinney.
"We were talking one day last spring about growth opportunities and how we could better help our clients. She said, 'Why don’t we just join forces?'"
Several months later, the new idea became a plan of action.
Rossman and Truscott are now busy renovating a space large enough to house the merged firm, which now supports 13 full-time staff.
The former Rossman and Truscott firms were each occupying 3,000 square-foot spaces in Old Town Lansing
and the Boji Tower
in Downtown Lansing
The new firm is expanding the Truscott Group’s existing Boji Tower office space into a 7,000 square foot space.
"It’s the best location in town," says Truscott. "Both my office and Kelly’s look right out over the Capitol."
Combined staff isn’t the only benefit to the Truscott-Rossman merger; they also combined skill sets.
"We both have partisan backgrounds," says Truscott. "Kelly is more of a Democrat, and I’m more of a Republican. As a bipartisan team, we have the strength of both our experiences."
Renovations on the Boji Tower offices are currently underway and are expected to be completed in the next few weeks. The former Rossman Group’s Old Town location is currently available for lease.
Source: John Truscott, Truscott Rossman
Writer: Natalie Burg, News Editor