Lansing area craft beer and whiskey fans: 2014 could be a very good year. With small breweries trickling into the region and small-scale distilling just getting its start in Michigan, brewing and distilling afficianados Matt Jason and Jeremy Sprague decided it was the perfect time to establish such a business right at the center of it all.
"Lansing is the capital of a great beer state, and other than some small breweries, we don't have a lot of beer here yet, not like Grand Rapids," says Jason. "We want to make Lansing a destination for beer."
Sleepwalker Spirits and Ale
is their means to reaching that goal, a brewery and distillery they plan to open on Lansing's Eastside. The production facilty and pub is currently in a fundraising phase. Between seeking out individual investors and a forthcoming Kickstarter campaign, Jason and Sprague plan to raise $150,000 by spring of 2014 to begin buildout on a 3,000 to 4,000 square foot space by summer.
"There are few places we're looking on the Eastside
," says Jason. "The Eastside has the youngest demographic, highest population density, and highest percentate of expenditures on alcohol. With the Red Cedar development hopefully coming on board, the avenue has a lot of promise."
The distillery and brewery would feature brown and white whiskey, as well as a selection of European and American-inspired beers. Plans for the pub also include a bakery, from which Sleepwalker would serve pizzas, pretzel rolls and other food items. Distribution is also a major part of the plan for Sleepwalker spirits, which Jason plans to expand internationally.
Though funding and licensing will determine their final timeline, Jason hopes to be opening Sleepwalker Spirits and Ale by late summer or fall of 2014 with six to 10 employees. Within a few years, they hope to triple the size of their staff and become known as a destination for live musch, craft beer and local whiskey.
Source: Matt Jason, Sleepwalker Spirits and Ale
Writer: Natalie Burg, Development News Editor