Betsy Weber, chief evangelist for TechSmith
, is rolling across the country in a Chevy Traverse with three other Capital region techies to the South by Southwest
(SXSW) conference in Austin. On the way, they’ll have to complete 50 “challenges” in order
to beat out the eight other social media teams from around the country that are also participating in the “See the USA in a Chevrolet: A SXSW Road Trip
The team left Lansing March 9 and will arrive, detours not withstanding, in time for the conference, which starts March 12. They’re competing against teams from Detroit, San Diego, Chicago, Atlanta, North Carolina, South Florida and New York.
During the trek, Weber will blog about her experiences (whatever they may be) for CG. To keep up with the teammates, which include social media guru Kathy Jacobs, Kyle Mulka, who just started Twilk.com
, and Tiffany Wood with TechSmith, click on their names and follow them on Twitter
We have no doubt the Lansing team is going to kill it, but cheerleaders are always a nice asset. You can follow and cheer @LANChevySXSW
and check out Weber’s daily CG blog/video and photo updates
. Go team!
All Photographs © Dave Trumpie
Peanut butter and banana sandwiches, shag carpet and the Jungle Room. These are just a few things I experienced on our drive down from Lansing to Austin! One of our clues on our Chevy Road Trip challenge led Team Lansing to Graceland!
I couldn't pass up a tour of Gracland. While waiting in line for the shuttle bus, I met a man, Chuck Moffit. He spent some time up in Lansing in the 80s. He supplied GM with carts. I'm always curious what the outside world thinks or knows about Lansing, Mich. Chuck shared his story with me! Check out the video below.
Note: there is some smacktalk about football teams. It was a little hurtful!
We also had to do a challenge where we got a temporary tattoo
of our team's hashtag.
When you drive over 1,400 hundred miles, you're bound to run into some interesting people! One of our clues on the Chevy SXSW
road trip challenge led us to Classic Chevrolet in Grapevine, Texas. Classic Chevrolet is Texas sized. I mean, it is huge! I couldn't believe the number of Chevy Traverse's I saw there! Rows and rows!
I met the General Manager of Classic Chevrolet, Hagen Durant. He shared with me how their dealership is using Twitter (@classic_chevy), what the reaction is to the Chevy Traverse in Texas plus a message to Lansing.
Yesterday I embarked on a road trip from Lansing to Austin as part of Team Lansing for Chevy's SXSW
road trip challenge.
Chevy has given eight teams from around the country, a car to drive to SXSW. And to make it fun, they've given us 50 challenges to complete on our drive that range from arm wrestling a cook at a diner to getting our picture in front of a stadium to picking up trash at a park.
Team Lansing has the honor of driving a Chevy Traverse that is made right here in Lansing! I'm so proud to drive a car made in right here in my hometown!
Along the way, I'll share with you stories from the road, pictures and interviews. What should I ask people that I meet along the way? What do they know about Michigan?
Want to know where we are or what shenanigans we're pulling? Follow us at http://teamlansingsxsw.tumblr.com (hashtag: #LanChevySXSW) Or, better yet, call Team Lansing in our car and help keep us awake! 313-498-3466.